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April 12,
2004
~ Stop Popping The Pills ~
Today my chest was on fire. Not real fire, but
heartburn fire. The kind of pain that makes you wish it
were really on fire because then you know you could put it
out. But anyways, I ran to the store and picked some
Extra-Strength Tums and viola! The pain was gone.
Wouldn't this be great if we could do this in business?
I can see the heads out there nodding yes.
Would you like the good news or the bad news first?
Bad news? Okay. the bad news is that there is no
magic pill to cure your business woes. The good news is
that there is no set standard pill to take care of your
business woes. Seeing a pattern here?
The truth is that as a business owner you have the
option to do whatever you need to to make your business
successful. However, far too many businesspeople out
there have mistaken easy to use cookie cutter solutions as the
cure all for their problems. Nothing could be further
from the truth. To put it in terms of a business
website: You have this tool online that promotes what
your business is doing, but if you're thinking that it's the
end all and something bad happens where you think it's the
site and it's really not, then chances are that there's
something else wrong here. Wow, that was a long
sentence.
A good website, like good advertising will only
emphasize your business. Which means that if you lack in
the areas of customer service, product or service offering,
and management, then those negative aspects will probably
outweigh anything positive that you can say.
There is no magic pill, but you can do whatever you
need to to clean up any internal problems your company has and
with decent advertising, make your business shine.
P.S.: The
portfolio has been updated with Hafemann Carriage Company's
website, go check it out! |
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